Startup Professionals Musings
DECEMBER 3, 2021
Smart potential customers only visit and buy from credible and memorable websites. In the past, if your startup had a website presence, the company was credible by definition. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue.
Startup Professionals Musings
JUNE 20, 2022
No business or startup wants to be the next Myspace, or even the next RIM (BlackBerry), where changes in the marketplace were subtle. For example, if it’s getting harder to charge a price premium for the product you’re marketing, or others are offering your subscription service for free, it may be time to start thinking in a new box.
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Startup Professionals Musings
DECEMBER 8, 2013
These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. Start creating content today.
Startup Professionals Musings
FEBRUARY 20, 2019
In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Set up an award, and show winners. People buy from people.
Startup Professionals Musings
SEPTEMBER 20, 2019
No business or startup wants to be the next Myspace, or even the next RIM (BlackBerry), where changes in the marketplace were subtle. For example, if it’s getting harder to charge a price premium for the product you’re marketing, or others are offering your subscription service for free, it may be time to start thinking in a new box.
Startup Professionals Musings
AUGUST 15, 2011
These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 50 million other new websites created every year, and attract the customers you need. Widgets and badges.
Berkonomics
JUNE 8, 2017
Some businesses require very little capital and the founder can self-finance the enterprise and retain 100% of its ownership and control from ignition through liquidity event (startup through sale). Dave’s book and ebook on raising money available on Amazon.com. For you who fit that description, nice work.
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