Berkonomics

FEBRUARY 18, 2021

Marketing is a science devised to help drive customers to your door. More we are taught in marketing classes. Then there’s the compass or cardinal definitions model for marketers : N=needs, W=wants, S=security, and E=education. Use all the techniques you learn in marketing classes to drive demand. We can go on forever.

Marketing 156

Marketing Demand Class Pricing 156

Berkonomics

MARCH 4, 2021

Email readers, continue here…] These and other efforts to be first over the years have led me to ask my current crop of CEOs as I serve on various boards, “Do you have the resources to evangelize the market, educate your potential customers, AND sell your product?” Do you have the resources to evangelize?”.

Artificial Inteligence 240

Artificial Inteligence Marketing Press Resource 240

Berkonomics

JULY 31, 2014

Marketing is a science devised to help drive customers to your door. Then there’s the compass or cardinal definitions model for marketers : N=needs, W=wants, S=security, and E=education. Email readers, continue here.] I= increase revenues. Use all the techniques you learn in marketing classes to drive demand.

Marketing 201

Marketing Demand Pricing Customer 201

Both Sides of the Table

JANUARY 14, 2014

In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). In a way it feels intuitive to us – the readers of this blog – because we’re the tech crowd. People don’t want to speak to customer service reps. Higher education. PHONE CALLS.

Email 339

Email SaaS Venture Capital Google 339

Both Sides of the Table

MAY 7, 2011

Background: Joel Spolsky studied Computer Science at Yale University (class of 1991). Lesson: You dn’t want your customers to feel locked into using your software. It helps with sales cycles because customers know that they can switch away if they so choose. A product manager is responsible for: Talking to customers.

Software Review 285

Software Review Software Blogging Startup 285

SoCal CTO

AUGUST 3, 2010

Interesting patterns emerged: Everyone makes the same classes of error. recently did a lecture at a Babson MBA summer class on Entrepreneurial Leadership. 0160; If I need $250,000 to get to 100 customers, or $1 million to get to X, and I can raise both amounts from either Angels or VCs, where do we turn? Customer Care Today.

Startup 217

Startup Venture Capital Blogging Software Review 217

Both Sides of the Table

JULY 12, 2016

They thought factories were a threat to custom assembly of products and ultimately to the agrarian way of life (as more people were moving to urban environments). The Luddites would ruin machinery by “throwing a spanner in the works” (or a monkey wrench to the American reader). It’s actually more complicated than that.

Education 150

Education Resource Class Course 150