category strategic-planning 
InfoChachkie
DECEMBER 2, 2009
As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.
Both Sides of the Table
MAY 1, 2010
They mostly understand your company, your customers, your competitors and your market but never as precisely as you do. Here’s what I recommend: Create a Google spreadsheet listing your top customer prospects, biz dev prospects and other companies you would like to meet. They will likely forward your email to their partners.
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