Remove enchantment
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An Enchanting Conversation With Guy Kawasaki

InfoChachkie

Guy’s latest book, Enchantment , was released in March of 2011, to overwhelmingly upbeat reviews. Of the 225 customer reviews currently posted on Amazon, over 90% are highly positive. As Guy notes in the accompanying video interview, his primary goal with Enchantment is to reach a broader audience, beyond the high-tech, startup world.

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7 Business Mistakes Serial Entrepreneurs Never Make (Twice)

InfoChachkie

As an entrepreneur, I helped create companies which achieved two IPOs and two trade sales totaling $385 million. Fallacy: Startup ventures tend to evolve, especially after you begin speaking with pesky customers and demanding partners. “Learn from the mistakes of others. You can’t live long enough to make them all yourself.”.

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Entrepreneurs Should Forget ROI And Focus On Return On Life – The New Measure Of Wealth

InfoChachkie

According to Tige Young, Founder and CEO of Tui Tai Expeditions , entrepreneurs should de-emphasize ROI and focus on a more accurate measure of wealth, Return On Life. I became acquainted with Tige, when I was researching examples of exemplary online customer service. Being an entrepreneur) can be a really good thing for ROL.

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How To Pull Customers To Your Website With Real Value

Startup Professionals Musings

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Confusion and ignorance are the enemies of enchantment.

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10 Ways To Become A Web Influencer In Today’s Market

Startup Professionals Musings

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Confusion and ignorance are the enemies of enchantment.

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Use Pull Technology for Real Customer Enchantment

Startup Professionals Musings

Traditional marketing says you have to “push” your message out to customers, over and over again, to get it remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Confusion and ignorance are the enemies of enchantment.

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11 Ways To Start Pulling Customers To Your Solution

Startup Professionals Musings

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Confusion and ignorance are the enemies of enchantment.

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