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What The Heck Does “Traction” Really Mean To A VC?

InfoChachkie

Five broad sources of independent, third-party validation are: Customers, Partners, Distributors, Industry Experts and other Stakeholders. For instance, validation that directly supports your company's underlying value proposition is more valuable than corroboration that indirectly suggests customers might ultimately adopt your solution.

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Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

Steve's first question was, “Who are our customers?" I) took the 300 latest cards, personally wrote a questionnaire and called 300 customers. SuperMac's main customer base were color desktop professionals. All of a sudden I now had customers telling what market, how to reach them and what applications are important.

Marketing 271
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Shutup And Sell: Entrepreneurs Shouldn’t Discuss Religion, Politics Or Sex(ual Orientation)

InfoChachkie

A startup leader's primary responsibility is to maximize the return to its stakeholders, which include the company's global and local neighbors, employees, suppliers, customers and investors. A month from now it is unlikely that a supportive customer will drive across town to demonstrate their solidarity with the company.

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Make It Work- the real story

InfoChachkie

Make It Work sold its services in pre-paid hours, at a discount from our pay-as-you-go pricing. Our customers benefitted from this and saved thousands over the years as a result. Since 2008, the company has been forced to lower it’s prices, from $120/hour to $80/hour. They received priority service, convenience and savings.

RSS 170
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6 Steps To Raising Venture Capital – Hint: Preparation Matters More Than Your Pitch

InfoChachkie

If this is the case, offer to make a meaningful introduction to a potential customer or partner of one of their portfolio companies. For instance, you might propose a lead sharing relationship in which both companies trade customer introductions. Yes, I am advising you to sandbag your prospective investors.

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Startup Sales Lessons From TLC’s “Say Yes To The Dress”

InfoChachkie

Once someone tries on an expensive dress which is outside of their price range, it is often difficult for them to be satisfied with dresses that conform to their budget. An efficient way to qualify a potential customer is to determine the size and availability of their budget. Startup sales require high velocity. Share and Enjoy.

Sales 251
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Tech Titans Peter Thiel, Matt Jacobson, Cameron and Tyler Winklevoss, Mich Mathews, Elon Musk Buy Homes in Los Angeles

SoCal Delicious

To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. Prices are soaring in the beachfront communities tech types favor, and rents in these. Prices have gone up dramatically on this beachfront strip.