Remove Customer Remove Entrepreneur Remove Examples Remove Satisfaction
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7 Business Leadership Traits Persuade Customers Today

Startup Professionals Musings

We are living in a new generation of business, where customers drive the experience, and highly engaged employees are required to keep up with customer expectations. Their experience as executive coaches and entrepreneurs gives real credibility to their assessment of some new leadership approaches that are required in business today.

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10 Entrepreneur Myths That Need Not Dilute Your Focus

Startup Professionals Musings

Most of you aspiring entrepreneurs probably have long searched for that special idea that will catapult you and your startup to success. For example, most people thought Twitter was a total snoozer, when Jack Dorsey was looking for funding, especially with MySpace already owning that territory. True entrepreneurs are born, not made.

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6 Motivations Shared By Most Satisfied Entrepreneurs

Startup Professionals Musings

Out of curiosity, I often ask aspiring entrepreneurs like you, who come to me for help, what drives them to take on the workload and risk of a new startup. I ask every entrepreneur to first take a hard look inside for one or more of the following key intrinsic drivers, before they start: Satisfy a driving need to be in control of their life.

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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I believe that the sooner every entrepreneur and brand builder adapts to this emerging trend, the sooner they will find success.

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7 Mindsets for Succeeding as an Aspiring Entrepreneur

Startup Professionals Musings

Every business professional I know, or have met in my consulting role, has given serious thought to the alternative of switching to the entrepreneur lifestyle , pursuing a long-standing dream, and controlling their own destiny. The key to work satisfaction in the long-term is living your core values.

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8 Brand Models To Attract Your Perfect Fit Customer

Startup Professionals Musings

Attracting the right customers is the key to success in business, whether you have a new startup or a mature enterprise. For example, Xerox tried to broaden the use of "xerox" as the standard term for "photocopying" to extend their existing customer segment into office automation and all kinds of computing.

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6 Ways To Build A Business Based On A Higher Purpose

Startup Professionals Musings

Commonly, I find that business owners and entrepreneurs look first at solutions which solve painful problems, or have high profit margins, regardless of their own commitment to a higher purpose, such as saving the environment or helping the underserved. Test specifics and potential on friends, advisors, and potential customers.