Startup Professionals Musings
JULY 9, 2021
As a mentor to startups and new entrepreneurs, I continue to hear the refrain that business plans are no longer required for a new startup, since investors never read them anyway. For aspiring entrepreneurs, or if your last startup failed, it’s all about standing out above the crowd of others like you, and demonstrating your readiness.
Startup Professionals Musings
DECEMBER 25, 2021
Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.
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Startup Professionals Musings
APRIL 11, 2022
New entrepreneurs are always looking for a shortcut in getting their venture story and plan across to investors, and closing on the funding they need. The canvas is a visual chart with elements describing your value proposition, structure, finances, and customers, to help companies identify and align business activities.
Startup Professionals Musings
OCTOBER 21, 2023
Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. So what should an entrepreneur do to convince themselves, as well as potential investors, that they have a viable business model before it is totally proven? Marty Zwilling
Startup Professionals Musings
JANUARY 7, 2023
As an entrepreneur mentor and startup investor, I see with sadness the 50 to 90 percent that fail. If you ask them for a reason, most will insist that they couldn’t get funding, or they ran out of money too early. It’s tempting to believe that one more new platform will win for crowd funding or video games, like Indiegogo and Wii.
Startup Professionals Musings
DECEMBER 11, 2022
After many years of working with angel investors seriously trying to find new ventures worthy of their hard-earned money, I find their frustration often exceeds that of entrepreneurs sincerely looking for financial help. Here is my list of red flags that cause many investors to look elsewhere: No well-defined need or viable customer set.
Berkonomics
MARCH 18, 2021
Sometimes, you can reduce your personal risk by taking in other people’s money in various ways, perhaps starting with a consulting contract with a customer, purchasing a going business where profit or loss is known, or spinning off an existing revenue-generating portion of an existing business. Here’s the ultimate thing about entrepreneurism.
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