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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

If I can help you avoid some of my first-time mistakes it would be a victory. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). It also helps to keep down issues with crowds getting too big, too early. I call this “marketing futures.&#

Marketing 380
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Of course once submitted you could send out links to your friends and ask them to upvote your content and that would help. Simply write a great book?

Marketing 379
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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Yet I can’t help thinking there are many predictable failures that come from a lack of basic planning. The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. We need to market to that customer to make them aware of our product or service. Market Size. Microeconomics.

Startup 150
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What Every Entrepreneur Could Learn from Justin Bieber

Both Sides of the Table

DJ’s couldn’t help but want to play his records. It also helps to start with a target demographic so you can focus your efforts. You should start by getting out and talking directly with customers as Bieber did. The media eats it up as they always need something to write about.

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Freelancers Are The New Entrepreneurs For Services

Startup Professionals Musings

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Writing specialists. Websites like Elance and Guru.com help you staff up with specialists, or find work if you are a specialist.

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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

His impact has even helped a small country gain admission to the United Nations. It was a pleasure to write them myself. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Summary notes, as always, provide below.