Berkonomics

MARCH 25, 2021

We know that one of the ways we hold onto our customers is if there are high switching costs to move away to a competitor. Do you have an estimate of the cost for a potential customer to switch to your side? And are you prepared to help with concessions if needed? The costs of replacing a lost customer. What to do?

Competition 156

Competition Customer Custom Email 156

Startup Professionals Musings

SEPTEMBER 22, 2010

The stakes are high – you are asking an investor for money, a customer for an order, or another executive for a partnership. No one is born with business writing skills, and everyone can learn them. Before you start writing, it's important to ask yourself what you intend the document to accomplish. Make it look good.

Writing 90

Writing Content Email Tips 90

Berkonomics

DECEMBER 31, 2020

A company like this grows in value to its customers and to prospective buyers of the business, but without any dilution of control or ownership for the founders. The effort to write a grant request is not trivial. Email readers, continue here…] Grant writing takes skill and immense amounts of time. How refreshing!

Equity 156

Equity Writing Education Research 156

Startup Professionals Musings

NOVEMBER 15, 2013

Here is my edited summary of their ten principles, which I like and may convince you that you don’t need a business plan at all, or at the very least will help you write a better one later: A new venture is a means, not an end. So keep your eyes open and respond to new customers, new markets, and new partnerships.

Writing 102

Writing Startup Entrepreneur Capital 102

Startup Professionals Musings

FEBRUARY 16, 2018

The market is changing so fast these days, and if you are not planning a solution today for tomorrow’s customers, you may be setting yourself up for failure and don’t even realize it. There are many free generalized tools, including Google Trends , which can be used to track customer behavior in looking for things that don’t exist yet.

Customer 57

Customer Custom Technical Review Software Review 57

Both Sides of the Table

APRIL 19, 2011

A friend helped him get out of this situation and changed Matt’s life forever. He is very hands-on and helpful – especially for any company looking into customer acquisition. Big thank you to Darius Vasefi , of EyeOnJewels for the write up. The answer? Given the bank more “warrant coverage.&#.

Acquisition 304

Acquisition Startup Customer Custom 304

Tech.Co

DECEMBER 29, 2023

However, its unique-for-the-industry monthly subscription model has helped it maintain healthy profits from its loyal customer base in 2023. Not only has this helped to raise its profile, it's also allowed them to invest further into their science team, and their cloud-based planning and monitoring tool, Land Tender.

Startup 213

Startup Generative AI Newsletter Tool 213

Berkonomics

JANUARY 13, 2022

Whether the exit was as large as you hoped, or whether your goals of taking care of all the people who helped you get to this point were realized, the exit itself generates a complex set of emotions in all of us. To celebrate with your suppliers who helped you, especially during the rough times. Write a book.

Writing 156

Writing Entrepreneur .Net Sales 156

Startup Professionals Musings

AUGUST 14, 2023

Patagonia , a successful outdoor products company, combines building safe high-quality products with philanthropic efforts to help the environment. Write it down, make it specific, expressive, yet succinct and jargon-free. To find new work you love, it helps to do job shadowing or short term rotation.

Framework 95

Framework Customer Custom Tips 95

Startup Professionals Musings

MARCH 6, 2023

The Internet is the problem, by facilitating constant change, and it’s the solution, by providing an absolutely current view of customers, trends, and best practices. The Internet is the source of data for alternative views, and social media allows direct customer interactions to test these views.

Social Media 120

Social Media Startup Entrepreneur Education 120

Eric Greenspan

MAY 29, 2010

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash. 40,000) to join me on Facebook.

Social Media 214

Social Media Customer Custom Media 214

Startup Professionals Musings

NOVEMBER 21, 2020

Patagonia , a successful outdoor products company, combines building safe high-quality products with philanthropic efforts to help the environment. Write it down, make it specific, expressive, yet succinct and jargon-free. To find new work you love, it helps to do job shadowing or short term rotation.

Tips 174

Tips Framework Customer Custom 174

Startup Professionals Musings

JULY 31, 2023

I was most impressed with the steps he outlined for turning ideas into goals into results, which I paraphrase here for aspiring entrepreneurs: Write down your goals or your dreams. Writing something down is the first step toward moving forward and making it real. It’s time to get the help you need.

Writing 92

Writing Ideas Startup Entrepreneur 92

Both Sides of the Table

OCTOBER 17, 2019

But like the company Kyriba, where we recently sold our position at above $1 billion, it took time until the revenue exceeded $100 million recurring and then the industry really competed to back this amazing company since it had scale, defensible technology and long-term, committed customers. VCs have different views and strategies on this.

Venture Capital 223

Venture Capital IP Startup Google 223

Both Sides of the Table

DECEMBER 11, 2022

In those years I learned to properly build product, price products, sell products and serve customers. Starting in 2009 I began writing checks consistently, year-in and year-out. I admit that my writing style back then was a bit more carefree, provocative and opinionated.

Venture Capital 466

Venture Capital Startup Marketing Pricing 466

Both Sides of the Table

JANUARY 26, 2013

I will add to this as I write more in the coming weeks on the topic. They help create confidence amongst your staff in your future. The funding rounds will also build customer confidence and they’ll help journalists feel air cover in writing your more important pieces when you brag about customers, traction, revenue or whatever.

Startup 355

Startup Funding News Press 355

Startup Professionals Musings

AUGUST 30, 2019

What every entrepreneur needs more than anything else, after they have built an innovative new product or service, is visibility, credibility, and trust by customers, potential employees, and future business partners. It makes customers feel special, and gives you the opportunity to highlight your broad experience and credentials.

Writing 19

Writing Technical Review Entrepreneur Advertising 19

socalTECH

OCTOBER 10, 2012

One way is developing testing tools and infrastructure around that market, to help those manufacturers in their research and development, which is just what Calabasas-based GridTest Systems (www.gridtest.com) is doing. We're there to help with that. We're essentially helping people at the R&D stages.

Help 178

Help Startup San Fernando Southern California 178

Startup Professionals Musings

SEPTEMBER 23, 2020

Mark Zuckerberg, while still in school, tested the viability of his “ FaceMash ” technology as a business by rolling it out to other students at Harvard as customers. He learned quickly that several pivots were required for business, legal, and customer acceptance reasons. Write a business plan and pitch deck for learning.

Entrepreneur 157

Entrepreneur Mentor Class Resource 157

Startup Professionals Musings

OCTOBER 9, 2021

While I do agree that many attributes of a good entrepreneur, such as curiosity, confidence and determination, are largely determined by early-life experiences, a good education is critical in understanding the elements of creating a business and wooing customers. Don’t forget business writing and communication.

Entrepreneur 149

Entrepreneur Tips Writing Coach 149

Startup Professionals Musings

MARCH 29, 2023

Frequent discussions with peers and customers on open questions will keep you from being led astray by your own biases. It’s better to write 100 lines of new code every day, recognizing that you will have to iterate to perfection, rather than expecting a week of work to happen all in one night. Frequency keeps the pressure off.

Startup 109

Startup Writing Blogging Ideas 109

Inverted Software

NOVEMBER 4, 2017

At Inverted Software we advise our customers to start planning as early as Q4 in order to maximize results and prepare for the upcoming year. There are many tools to help you analyze your traffic and sales and you can set forth the planning to make whatever corrections you need to. Set a Roadmap for the upcoming year. Conclusion.

Help 48

Help Outsource Guide Startup 48

Startup Professionals Musings

JANUARY 8, 2023

Saving cost won’t help you if you can’t make the daily innovations required to stay competitive. Customer-facing services, like call centers, should rarely be outsourced. You can’t isolate your customers from language idiosyncrasies and culture issues, per reduced customer engagement highlighted a while back by the The Globe and Mail.

Software Review 114

Software Review Technical Review Outsource Development Outsource 114

Startup Professionals Musings

FEBRUARY 3, 2021

In fact, customers today also seem more attracted to companies with a higher purpose than profit. Before you start your business, think hard about your vision for fulfillment, and write it down. Assemble a complementary support team to help you. Nor can they succeed surrounded by “yes” people, or “helpers” rather than help.

Satisfaction 173

Satisfaction Mentor Coach Entrepreneur 173

Startup Professionals Musings

JANUARY 23, 2019

Even if it’s only a few PowerPoint slides or typed paragraphs, writing something down is the first step toward making it real. Always write in the future tense, what you will do, and name yourself as the key person responsible. Create a specific plan to network to get the help you need.

Ideas 99

Ideas Slides Writing Startup 99

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). It’s a continual process. In a startup this is a mistake.

Press 319

Press Startup Writing Training 319

Both Sides of the Table

APRIL 1, 2020

He produced a very detailed analysis of his customer base and which would be affected. He enacted a program to proactively offer payment holidays to customers in obviously “hit” industries like travel & entertainment. If we know each other personally and you think I can help you please reach out. Don’t insulate yourself?—?handle

Demand 215

Demand Guide Customer Custom 215

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Julie Schoenfeld: When we talked last, we were focusing primarily on helping publisher monetize their archived content.

Marketing 232

Marketing Funding Content Writing 232

Startup Professionals Musings

JUNE 18, 2021

You need to have business relationships with team members, investors, customers, and a myriad of other support people. If you are active in helping others with what you know, they will be much more open to help you when you need it. Most entrepreneurs love to help others, and will be honored to help you.

Entrepreneur 140

Entrepreneur Startup Social Network Mentor 140

Startup Professionals Musings

AUGUST 16, 2020

Obviously, it’s not that simple, but making the right first impression is critical for an entrepreneur, not just with investors, but also with partners, customers, and even yourself. Great entrepreneurs seek out critical customers and industry experts, and actively listen, but are not afraid to trust their own judgment as well.

Startup 171

Startup Entrepreneur Activity Ideas 171

Startup Professionals Musings

NOVEMBER 13, 2020

I was most impressed with the steps he outlined for turning ideas into goals into results, which I paraphrase here for aspiring entrepreneurs: Write down your goals or your dreams. Writing something down is the first step toward moving forward and making it real. It’s time to get the help you need.

Ideas 121

Ideas Writing Startup Entrepreneur 121

Startup Professionals Musings

JUNE 6, 2020

The Internet is the problem, by facilitating constant change, and it’s the solution, by providing an absolutely current view of customers, trends, and best practices. The Internet is the source of data for alternative views, and social media allows direct customer interactions to test these views.

Social Media 127

Social Media Startup Education Entrepreneur 127

Startup Professionals Musings

MARCH 2, 2020

In addition, creating a business requires leading and interacting with other people, including partners, investors, and customers. Aspiring entrepreneurs are often impatient in rolling out the business, assuming the hard work was finalizing the idea, and that if you build it, customers will come.

Ideas 126

Ideas Writing Examples Outsource 126

Startup Professionals Musings

JUNE 29, 2020

Frequent discussions with peers and customers on open questions will keep you from being led astray by your own biases. It’s better to write 100 lines of new code every day, recognizing that you will have to iterate to perfection, rather than expecting a week of work to happen all in one night. Frequency keeps the pressure off.

Startup 173

Startup Writing Blogging Ideas 173

Startup Professionals Musings

APRIL 29, 2019

Equally important, if someone does find your site, your content must stand out above all similar sites, to keep visitors engaged, close a sale, and get customers to return. Market your ideas and expertise early for customer feedback. Your blog followers will be your best customers. Hone your writing style for all communication.

Blogging 85

Blogging Search Engine Optimization Writing SEO 85

Berkonomics

SEPTEMBER 11, 2014

Offer incentives to existing customers to stay, and for competitor’s customers to switch. To keep an existing customer, even if by offering discounts, is much less expensive than the cost of attracting a new one. Recognizing a longstanding customer with an appropriate gesture from the top is best of all. What should I do?

Marketing 199

Marketing Email Customer Custom 199

Startup Professionals Musings

APRIL 5, 2021

John Bradberry, in his classic book “ 6 Secrets To Startup Success ” explores many of these attributes, especially passion, and defines some useful principles to help enthusiastic entrepreneurs squeeze the most out of their passion, while not being trapped by it. These principles will help keep you from falling into the passion trap.

Entrepreneur 145

Entrepreneur Course Ideas .Net 145