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Driving Purchase Decisions in the Social Media Era

SoCal Tech Calendar

Driving Purchase Decisions in the Social Media Era. TCOSC Marketing and Sales Executives Society. Social media is evolving rapidly and is dramatically altering how purchase decisions are made. See [link] (more)

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Driving Purchase Decisions in the Social Media Era

SoCal Tech Calendar

Thursday, November 15, 2012 -- Driving Purchase Decisions in the Social Media Era. TCOSC Marketing and Sales Executives Society. Driving Purchase Decisions in the Social Media Era Social media is evolving rapidly and is dramatically altering how purchase decisions are made. See [link] (more)

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Virtual Events: Selling More by Spending Less

SoCal Tech Calendar

TCOSC Marketing and Sales Executive Society. Customer and prospect events can be risky, with the cost of staging the event often exceeding the revenue generated. Speaker: Steve Gogolak, Executive Director of Media and Webcasting, Cramer. Wednesday, March 16, 2011 -- Virtual Events: Selling More by Spending Less.

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The Digital Data Revolution

SoCal Tech Calendar

Data mining and analyzing large data sets-so-called big data-is becoming a competitive advantage, creating productivity growth, innovation, and consumer value in both B2B and B2C worlds. The increasing availability and granularity of information about customers will create opportunities, but is also disruptive and raises privacy concerns.

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Video Games Industry 2009: New Opportunities

SoCal Tech Calendar

Thursday, February 26, 2009 -- "Video Games Industry 2009: New Opportunities" TCOSC. This Panel of gaming media, operational and development experts will share their views on the industry's evolution. The Event will explore the convergence of games and media, and offer views on growth directions.