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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164
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Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have. Second, how to get leads.

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Why The Growth Of The Internet Is Driving EdgeCast's Revenues

socalTECH

The company--which is in the business of operating a content delivery network (CDN) to accelerate the delivery of web graphics, multimedia, applications, and more to end users-- recently disclosed it more than doubled its revenues in 2012, and has grown to over 230 employees--all due to a huge amount of demand for CDN services by its customers.

CTO Hire 248
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Innovative Services Are A Huge Boon For Startups

Startup Professionals Musings

Services entrepreneurs can more easily capitalize on the trend to treat each customer personally, whether entrepreneurs be interior designers working from home, marketing consultants, or offering Angie’s List to find the best local handyman. Hence the popularity and wealth of new services like Citi Bike, Lyft, and NetFlix.

Services 101
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Frank Addantes FounderBlog: Startup 5.0 – I’m just going to chill out for a bit… (OK, for a month…)

Frank Addante

Outsourcing ► April (1) GoogleClick - Who owns your cash register? We provide turnkey digital messaging appliances for enterprises, service providers and software developers to send marketing, e-commerce, CRM and customer service email. FounderBlog’s 1 Year Anniversary! A BIG THANK YOU. ► March (2) 4.

Startup 40
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Top 40 Startup Posts for August 2010

SoCal CTO

Example: Netflix). Even so, it’s difficult (and perhaps impossible) to operate a small business or startup and not negotiate agreements with employees, vendors, customers, and others. " Solving the Innovator’s Dilemma – Customer Development in a Big Company - Steve Blank , August 23, 2010 One of the ways I learn is to teach.

Startup 191