Customer, Organic Search, Organization and SEM - Southern California Tech Central

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

MARCH 23, 2013

It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. For credibility with investors, stick to the organic SEO model and other revenue streams until you have the high traffic to survive on PPC revenue. Cost per action (CPA). Marty Zwilling.

Paid Search

Paid Search PPC Organization SEO

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. It should lead to higher conversion rates and happier customers.

Advertising

Advertising Invest RSS CPC

Startups Stick with Organic vs Paid Search Results

Advertising Wants to be Measurable – An Investment Thesis

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