beware-the-consultant 
InfoChachkie
DECEMBER 2, 2009
As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.
InfoChachkie
MAY 16, 2011
Thus, you must first create the playbook by which an independent sales rep can readily sell your product, including: identifying objections and developing strategies to overcome them, creating reference accounts and establishing meaningful customer adoption. “Learn from the mistakes of others. 3) Attempt To License An Idea.
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SoCal CTO
SEPTEMBER 20, 2011
One of the readers asked my opinion around sharing your startup concept: My first question has always been - how do you protect your idea while shopping around for feedback, partners, developers, etc.? Especially if the idea could be whipped-up by a few 24-year olds in a few weeks? Lots of thoughts here. You’ll get suggestions for improvements.
SoCal CTO
SEPTEMBER 20, 2011
One of the readers asked my opinion around sharing your startup concept: My first question has always been - how do you protect your idea while shopping around for feedback, partners, developers, etc.? Especially if the idea could be whipped-up by a few 24-year olds in a few weeks? Lots of thoughts here. You’ll get suggestions for improvements.
InfoChachkie
JUNE 25, 2009
As outlined in Beware the Consultant , be wary when selecting a professional services firm. As outlined in Beware the Consultant , be wary when selecting a professional services firm. As such, a startup-oriented lawyer is a critical member of your extended adVenture team. free weekly Infochachkie articles!
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