Startup Professionals Musings
NOVEMBER 14, 2021
Outsource services back to the customer. Pervasive access to the Internet and social media have allowed customers to take an active role in helping other customers, with customer support, requirements definition, and open source development. Your long-term survival and satisfaction depend on it. Marty Zwilling.
Startup Professionals Musings
FEBRUARY 3, 2019
Outsource services back to the customer. Pervasive access to the Internet and social media have allowed customers to take an active role in helping other customers, with customer support, requirements definition, and open source development. Your long-term survival and satisfaction depend on it. Marty Zwilling.
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Startup Professionals Musings
FEBRUARY 27, 2019
A big trend in business these days is hiring freelancers or contract personnel for the duration of a project, rather than permanent staff. Here are some key strategies that I recommend to every worker today: Develop and highlight your competitive differentiation. Develop the courage to move on.
Startup Professionals Musings
MAY 24, 2010
In this article, I’m broadening the definition of partner from co-founder to “business partner.” If both of you are experts at software development, even though one loves design and the other loves coding, that still won’t get the marketing done. Look at the big picture first of development, finance, and marketing/sales.
Startup Professionals Musings
APRIL 28, 2014
What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Diversity is generally only an issue in large organizations, and if your startup is that large, investors will definitely be nervous.
Startup Professionals Musings
MARCH 23, 2016
Outsource services back to the customer. Pervasive access to the Internet and social media have allowed customers to take an active role in helping other customers, with customer support, requirements definition, and open source development. Your long-term survival and satisfaction depend on it. Marty Zwilling.
Startup Professionals Musings
FEBRUARY 22, 2013
What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Diversity is generally only an issue in large organizations, and if your startup is that large, investors will definitely be nervous.
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