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7 Keys To Using Social Media to Kickstart Your Brand

Startup Professionals Musings

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

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6 Keys To Competitive Advantage By Memorable Service

Startup Professionals Musings

With the advent of social media, and instant communication via the Internet, that definition has been expanded to include all aspects of the customer experience , from finding you and what they need, to the ease of completing the transaction, as well as all follow-on support.

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5 Entrepreneur Exasperations To Moderate Your Passion

Startup Professionals Musings

The best part of being an entrepreneur is having the independence to make your own decisions, the flexibility for a better work/life balance, and personal satisfaction from driving change. By definition, the world of startups today is one of rapidly changing unknowns, where the inputs you receive will often conflict. Marty Zwilling.

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7 Advantages That Local Small Business Owners Enjoy

Startup Professionals Musings

Of course, every lifestyle entrepreneur wants their business to be “successful,” but I find that the definition of success and the expectations along the way differs from that usually associated with what I call “growth startups.” If your passion is customers, you definitely will be happier as a lifestyle entrepreneur.

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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. Customers these days are turned off by timeless safe messages, delivered repeatedly on traditional media.

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8 New Ways To Focus On Customers For Trust And Profit

Startup Professionals Musings

Customer expectations of a relationship and personalization are stretching every business today, and pervasive use and confidence in social media by customers can override all your image building and marketing messages. Supplement this feedback with more formal modern satisfaction surveys, like the Net Promoter Score.

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8 Keys To Effective Delegation For All Perfectionists

Startup Professionals Musings

For example, non-computer types should consider delegating their social media, website, and SEO activities. Set a definite task completion date and a follow-up system. It will inspire loyalty, provide real satisfaction for work done, and become the basis for mentoring and performance reviews. Listen and observe.

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