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Big tech companies are looking at Hollywood as the next stage in their play for the cloud

TechCrunch LA

This week, both Microsoft and Google made moves to woo Hollywood to their cloud computing platforms in the latest act of the unfolding drama over who will win the multi-billion dollar business of the entertainment industry as it moves to the cloud. in Los Angeles. “That worldwide reach is very important,” Grignon said.

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Brian Grazer and Ron Howard’s Imagine Impact entertainment “accelerator” inks deal with Netflix

TechCrunch LA

Imagine Impact , the entertainment accelerator launched by Brian Grazer and Ron Howard to try and bring Silicon Valley-style mentorship and project development techniques to Hollywood, has inked a development deal with Netflix and is looking for submissions.

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How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

Hollywood's an old industry, used to doing business in traditional ways. One of those is Hollywood-based FilmBreak (www.filmbreak.com), which is applying the world of social networking, media, and the Internet to help film-makers gain access to the analytics and insights they need to better market their films. Where's the service now?

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Amazon Plans Set-Top TV Box, Says Report

socalTECH

Amazon.com has been muscling its way into the business of Hollywood a lot recently--particularly with its local Amazon Studios effort here to produce its own content and series--all to bolster its online video streaming service, Amazon Instant Video. hollywood content hdtv television streaming settop amazon' READ MORE>>.

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Row 44 Inks In-flight Video-On-Demand Deal

socalTECH

Westlake Village-based Row 44 , the developer of in-flight wireless broadband access equipment, has inked a deal to stream in-flight video on demand from Disney , Warner Bros. The deal comes just a couple of weeks after a deal announced with MLB to stream live games via the in-flight broadband service. READ MORE>>.

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Rovi Plans To Sell Former CinemaNow Technology

socalTECH

The long, turbulent history of the video-on-demand technology developed by former Marina Del Rey-based CinemaNow continues today, after current owner Rovi Corporation said Thursday afternoon that it plans to pursue a sale of its Rovi Entertainment Stores business--the remains of CinemaNow. READ MORE>>.

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Solve, the startup creating an interactive “Law & Order” for social media, raises $20 million

TechCrunch LA

Mining that same well of a demand for whodunnits, a roughly one-year-old Los Angeles-based startup called Solve has raised $20 million in financing to update the genre for a new generation of media consumers. Solve began as a series developed within the mobile-focused entertainment studio, Vertical Networks.