Both Sides of the Table

OCTOBER 8, 2014

” It’s the most common refrain I hear from investors and even entrepreneurs these days. So much so that if you read Ken Auletta’s wonderful book “ Googled ” you’ll see that Larry and Sergey had for years stated they would never do paid search results. He built & IPOd Demand Media.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

InfoChachkie

JULY 14, 2011

Do you have any words of caution or advice for entrepreneurs who attempt to “Get Their Band Back Together”? “In When assembling a team, I encourage entrepreneurs to seek out the MVPs, and look to build diversity into the teams they assemble.”. Performance marketing also demands accountability. Be prepared to iterate.

Marketing 209

Marketing Advertising Paid Search Startup 209

socalTECH

FEBRUARY 24, 2010

At the end of the day, what we do is create demand and pass that in the form of a lead to someone. It's an extremely valuable service, and we're paid through various commercial relationships--Google AdSense, major affiliate networks, or direct relationships with individual brands and retailers. Demand has done a good job of that.

Content 165

Content Demand Sites Media 165

Both Sides of the Table

MARCH 11, 2011

At the time when you did a search on Lycos, Alta Vista or similar for a category such as Cars you ended up getting 9 spam results and 1 proper website to meet your needs. So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. I think this makes no sense.

Competition 350

Competition Idealab Product CitySearch 350