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Demand Media Ties With Tyra Banks On Beauty, Fashion Site

socalTECH

Los Angeles-based Demand Media , the online media firm headed by Richard Rosenblatt, announced today that it has inked a partnership with celebrity model Tyra Banks , to create a new site focused on fashion and beauty. The deal will make Tyra Banks a shareholder in Demand Media, which is rumored to be in the process of filing for an IPO.

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AT&T's DIRECTV NOW Tops 500,000 Subscribers

socalTECH

AT&T , which has been ramping up its efforts and presence in Los Angeles, both with technology and Hollywood, said this week that it has topped 500,000 subscribers on its over-the-top (OTT) streaming platform, DIRECTV NOW.

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Solve, the startup creating an interactive “Law & Order” for social media, raises $20 million

TechCrunch LA

Mining that same well of a demand for whodunnits, a roughly one-year-old Los Angeles-based startup called Solve has raised $20 million in financing to update the genre for a new generation of media consumers. Solve began as a series developed within the mobile-focused entertainment studio, Vertical Networks.

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Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 billion, and on a much smaller scale, Undertone’s recent acquisition of mobile ad provider Sparkflow. Jetpack was founded in 2009 by digital media veterans Marc Brown, Chris Tragos and Kevin Woolery.

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10 Top Rules For Marketing In Today’s Digital World

Startup Professionals Musings

His title “ The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World ” characterizes the challenge of demanding attention from a new generation of consumers who want what they want, when they want it, and where they want it. Remember Hollywood secrets. Mobile is where it’s at.

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10 Digital Marketing Secrets Set A Brand Experience

Startup Professionals Musings

His title “ The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World ” characterizes the challenge of demanding attention from a new generation of consumers who want what they want, when they want it, and where they want it. Remember Hollywood secrets. Mobile is where it’s at.

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Location-based virtual reality is increasing its footprint in the U.S.

TechCrunch LA

It’s a matter of survival thanks to the persistent lack of demand from consumers. . A producer with MTV Networks, the founder of the collaborative game development platform Squarepushers Inc. “Immersive theater is absolutely the platform that will help drag us along,” Bennett says. .

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