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The formation of Hulu was defensive – designed to stop another YouTube or Napster from emerging and causing disruption to the TV industry. The idea was that if you could put up a consumer site that was seen as the best place to consume content then people wouldn’t go to lower-quality or free sites to get it. Here is my case: 1.
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The beauty of platform is fans are signing into Facebook when fans engage with films on our site, and those film makers are collecting valuable data and page profiles on their audience. I was selling products to Live Nation, Demand Media, Kelly Blue Book, Rovi, and the Screen Actors Guild. That's how we make our money.
The long, turbulent history of the video-on-demand technology developed by former Marina Del Rey-based CinemaNow continues today, after current owner Rovi Corporation said Thursday afternoon that it plans to pursue a sale of its Rovi Entertainment Stores business--the remains of CinemaNow.
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