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Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. What is Demand Media doing nowadays? For Legalzoom, it's a very different model.
The firm was originally known as CarsDirect, the automotive buying site of Idealab, and was headed by Scott Painter--who is now head of both Zag Automotive and TrueCar. The firm changed its name to Internet Brands in June of 2005, and hit the markets with its IPO in November of 2007.
I am taking the lead from GRP and we also invested alongside a number of friends including Dave McClure, Dave Tisch, Ben Smith (Merchant Circle), Brian Lee (ShoeDazzle, LegalZoom), Jason Calacanis, Evan Rifkin, Jennifer Lum, Jay Weintraub and a whole host of other angels. I think it’s a beautifully designed site and product.
Recently, Santa Monica-based Docstoc (www.docstoc.com) launched a new marketplace on its site, for anyone interested in selling professional documents. What kind of documents do you envision people offering through the site? There is a huge demand from people, who have gone there to buy products. A year ago, we were around 3.5
Adam Goldenberg’s JustFab is one of the new heavy-hitting membership fashion sites. Brian Lee – LegalZoom, ShoeDazzle. His first company, LegalZoom was founded with Robert Shapiro, part of the team that successfully exonerated OJ Simpson, instantly giving his company credibility unheard of in the start up community.
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