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How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

Darren Marble: I spent the last ten years in enterprise sales, selling enterprise software and services to Fortune 500 companies. I was selling products to Live Nation, Demand Media, Kelly Blue Book, Rovi, and the Screen Actors Guild. I'm a guy that gets things done as a sales person. That's how we make our money.

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Startup Pricing: Are You Selling A Giffen Product?

InfoChachkie

This is analogous to asking Netflix for a discount because you never use its recommendation engine. At Citrix, GoToAssist customers would occasionally ask if they could just pay for our screen-sharing functionality because they didn''t intend to use the product''s other features, such as reporting and session recording.

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Why Hulu is the OPEC of Online Video

Both Sides of the Table

OPEC (the organization of petroleum exporting countries) is a cartel that was set up in the 1960′s and represents the interests of the 12 biggest oil producing countries in the world with the goal of increasing prices of oil, a good supplied in limited quantities to a world that had insatiable demand for the product.

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How I Use Visualization to Drive Creativity

Both Sides of the Table

Underpinning it all I wrote: sales, asset management, analytics & talent management. Where do the new entrants like YouTube, Pandora, iTunes, Huffington Post, Boxee, Netflix, Demand Media and other disruptive offerings fit into that equation and how is it changing? Were they vertically integrated ?

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