socalTECH

MARCH 2, 2016

We caught up with co-founder and CEO Vic Belonogoff to learn more about Render Media, whose flagship site is Opposing Views. Back then, it was a much different game, and there was not much of an emphasis on social and more on SEO. We started focused on small, niche health sites, and Oppoing Views fell into our lap.

Media 100

Media Content News SEO 100

Both Sides of the Table

JANUARY 12, 2014

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

MARCH 25, 2016

Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing. If you want to succeed you need to study the competitors. Market Structure.

Startup 150

Startup Marketing Study SEO 150

Tech Zulu Event

APRIL 10, 2012

Companies are spending more time and money on their mobile sites than their full-fledged website. I thought it might be valuable (and fun) to share some of those “mobile surprises” with you: SEO (Search Engine Optimization). All you hear about these days is Mobile. I bet there is a lot that would surprise you about the mobile world.

Mobile 82

Mobile Search Engine Optimization SEO Startup 82