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Perfect Market Unveils New Content Monetization Tool

socalTECH

Altadena-based Perfect Market , the Idealab startup which develops software which helps traditional publishers monetize their archival and current content, said today that it has unveiled a new tool it is calling The Vault. Pricing on the new tool was not released.

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Interview with Skyler Lucci, HeyTutor

socalTECH

There's lots of noise in the on-demand tutoring space, especially connecting people virtually, however, in my experience, it's in the best interest of consumers to get in-person, local tutoring. If you look at the other players, I believe, on-demand tutors will never exist. What is HeyTutor? Here's the reason why.

Startup 113
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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

It says that selling an airplane ticket for $500 and getting paid a $5 fees by the airlines (1% gross margin) is not the same thing as selling $500 of software that you built (>90% gross margin). Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve.

Startup 150
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What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

Traditional software vs. SaaS. SEO marketing vs. social marketing. I’ve been involved with SaaS companies with VCs who don’t understand demand generation, lead qualification, sales coverage ratios, sales forecasting or frankly when deals should be inside sales vs. outside sales. Think of web vs. mobile.

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Will hundreds of new domains complicate your online trademarks?

Tech Zulu Event

. “Many of our clients need help understanding the mechanics of trademarks on the Internet,” said Dr. George Edwards , a software and Internet IP consultant with Quandary Peak Research. Demand for that knowledge is growing, as far as we can see.” Second, make sure you are publicly utilizing your official mark.

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7 Facts You Need to Know When Creating a Mobile App

Tech Zulu Event

I thought it might be valuable (and fun) to share some of those “mobile surprises” with you: SEO (Search Engine Optimization). But from the development standpoint its really important to note that price / demand elasticity is a very crucial part of succeeding in any app marketplace.

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Top 30 Startup Posts in June 2010

SoCal CTO

Creating Incremental Strategic Value - Ask the Angels , June 17, 2010 We can easily overlook the level of demand pull when we are assessing strategic value. Don Norman at Business of Software 2009 - Business of Software Blog , June 21, 2010 Imagine you’re on the first slide of your powerpoint presentation and want to move to the next slide.

Startup 175