Both Sides of the Table

APRIL 15, 2010

It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. Google had huge destination traffic. Google monetized this with AdWords (ads on their home page).

Venture Capital 271

Venture Capital Capital Google Platform 271

socalTECH

FEBRUARY 24, 2010

ThisNext will continue as a standalone brand, and will be slightly repositioned on design products--by which I mean products that are interesting, unique, specialized, and boutique-like in nature. For additional verticals, we'll expand that through additional acquisition or through organic sites launched internally.

Content 165

Content Demand Sites Media 165

InfoChachkie

DECEMBER 2, 2009

Unattributed – There is no such thing as organic customers. Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

MARCH 11, 2011

So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. Google was clear that they WOULD NOT go into this business. They were a juggernaut and Google was a small company. But obviously Google won the war. That gave Google a huge cost advantage.

Competition 350

Competition Idealab Product CitySearch 350