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George Powell – Doing Well By Having Fun

InfoChachkie

John Greathouse: You pulled out your old college skateboard in the early 1970’s when your son wanted one. Greathouse: What was the turning point, from making a wheels by hand in your kitchen to creating a business? To go into production, I needed to build hundreds of molds and invest in a cost effective quantity of wheels.

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How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

The team''s ability to drive significant customer interest without spending a dime on marketing was one of the reasons Jim Andelman and I invested in the company. Their SaaS product saves web developers and designers time, while allowing them to create cutting-edge websites. If it doesn’t come easily, don’t force it.".

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Some channels will be expensive but highly scalable, such as direct response radio, while others will be less expensive, but more difficult to scale, such as search and affiliates. In addition, you must consider your customers’ lifetime value by channel , as there can be a great deal of variance between various clusters of customers.

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Roping in the Legal Eagles

InfoChachkie

If you are charged for every nanosecond you spend with your lawyer, consider finding one who is willing to “invest” more aggressively in your success. A startup-oriented lawyer may not be able to convince a jury of a guilty man’s innocence, but they can guide your adVenture through the menacing legal shoals it will no doubt face.