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It is what is commonly referred to as “vanity metrics” as in, “Look at how many more followers I got us! visualization tool for 2+ years so when they told me they were building a new sweet of tools designed for marketers I was all over it. End of story. Or Likes – LIKES! The other major pilot customer was.
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Storage is what’s known as “highly fragmented,” meaning easier for a new entrant to get traction if it could design a better product / service / experience. The metrics were good but we wondered how much better they would be when we expanded our product. The top 5 players combined control less than 25% of the market.
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