Startup Professionals Musings

APRIL 4, 2015

Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). SEM is the most common form of online marketing, which increases your website visibility on search engine results pages through optimization and advertising. Don’t forget the metrics and analytics.

Social Media 108

Social Media Media Startup Tips 108

Both Sides of the Table

MARCH 25, 2016

Storage is what’s known as “highly fragmented,” meaning easier for a new entrant to get traction if it could design a better product / service / experience. The metrics were good but we wondered how much better they would be when we expanded our product. The top 5 players combined control less than 25% of the market.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

JULY 16, 2013

It is what is commonly referred to as “vanity metrics” as in, “Look at how many more followers I got us! visualization tool for 2+ years so when they told me they were building a new sweet of tools designed for marketers I was all over it. End of story. Or Likes – LIKES! The other major pilot customer was.

Marketing 307

Marketing Technical Review Startup Tool 307