Tech.Co

MARCH 5, 2015

Bill Gross started Idealab in 1996 to create and operate pioneering technology companies. Overture Services, which began life as GoTo.com, was the first company to introduce the concept of paid search — the business model that powers the multibillion-dollar online search market.

Idealab 70

Idealab Paid Search CitySearch Resource 70

socalTECH

AUGUST 22, 2014

You have technology and strategy to maximize ROI. I sold that business when I was 25, and took a year off, and positioned myself as a consult and advisor to technology companies, who wanted to understand how users are interacting with their technology. How much of this is technology versus services?

Advertising 230

Advertising Santa Monica Startup Media 230

socalTECH

AUGUST 28, 2017

I tapped my co-founder, John Haro, who I worked for at Agency.com, and at another mobile marketing company, and we talked about the idea, ideated, and I brought him on as co-founder. He introduced me to Wavemaker, also in LA, and also Halogen Ventures, which is led by Jessie Draper, which invests in women-run technology companies.

Technical Advisors 100

Technical Advisors Technical Review Metrics Startup 100

InfoChachkie

JULY 14, 2011

Additionally, they might do a lot of paid search advertising and as a result want to get better ROI on their paid search and see which keywords are generating phone calls and revenue for them. They are also often looking for more cost effective ways to advertise to mobile users. Those are the two main criteria.

Marketing 209

Marketing Advertising Paid Search Startup 209

Both Sides of the Table

OCTOBER 8, 2014

Let me start with the obvious baseline that most people probably know instinctively: Los Angeles is the 3rd largest technology startup ecosystem in the US. billion in venture capital to LA’s technology startups and 2014 will shatter that figure. When you begin to peel back the onion some surprising data presents itself.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

Both Sides of the Table

APRIL 15, 2010

It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. Rumored: Digital Sky Technologies. In fact, it is Overture 2.0. Because GoTo.com was his idea. Overture sold for $1.6

Venture Capital 271

Venture Capital Capital Google Platform 271