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Interview With Mike Mothner, Wpromote On Growth, Acquisitions

socalTECH

The area which probably is really attuned to your readers, is we also serve many mid-market, growth oriented companies that are looking to grow and acquire customers, with paid and earned digital channels, paid search, paid media, social, email, and organic SEO, as well as digital PR and content.

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Idealab

Tech.Co

Bill Gross started Idealab in 1996 to create and operate pioneering technology companies. Overture Services, which began life as GoTo.com, was the first company to introduce the concept of paid search — the business model that powers the multibillion-dollar online search market.

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Interview with Jonathan David, Tapstone

socalTECH

You have technology and strategy to maximize ROI. I sold that business when I was 25, and took a year off, and positioned myself as a consult and advisor to technology companies, who wanted to understand how users are interacting with their technology. How much of this is technology versus services?

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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Additionally, they might do a lot of paid search advertising and as a result want to get better ROI on their paid search and see which keywords are generating phone calls and revenue for them. They are also often looking for more cost effective ways to advertise to mobile users. Those are the two main criteria.

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Interview with Julie Novack, PartySlate

socalTECH

I tapped my co-founder, John Haro, who I worked for at Agency.com, and at another mobile marketing company, and we talked about the idea, ideated, and I brought him on as co-founder. He introduced me to Wavemaker, also in LA, and also Halogen Ventures, which is led by Jessie Draper, which invests in women-run technology companies.

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

Let me start with the obvious baseline that most people probably know instinctively: Los Angeles is the 3rd largest technology startup ecosystem in the US. billion in venture capital to LA’s technology startups and 2014 will shatter that figure. When you begin to peel back the onion some surprising data presents itself.

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Ten of Southern California's Top Software Companies

SoCal Delicious

used in a very wide range of both web and mobile services, from Foursquare, to Yelp, to LivingSocial. technology heavyweights Avamar (sold to EMC), and EchoSign (sold to Adobe)--among others. Founded by a number of former executives of Overture.com, DataPop is using algorithms to drive automated, paid search advertising.