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Fixing Tech’s Gender Problem Starts With Company Culture

InfoChachkie

Despite men's inroads into software development, many women continued to make significant contributions in the field of software design until the early 1970's. For instance, Margaret Hamilton’s work for NASA during the 1960's resulted in Apollo’s on-board guidance software and served as the foundation for ultra-reliable software design.

Company 100
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American Entrepreneurs – Be Happy You Are Not In Spain

InfoChachkie

After studying at UC Santa Barbara''s entrepreneurial program , he returned to Spain, excited to start a venture and make a positive impact on his homeland. Even Google News decided to close in Spain due, to a new law designed to protect legacy businesses. A version of this article previously appeared in Forbes.

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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

I have a few meetings with the team, perhaps about the website design, radio show structure, an event we are working on, a sponsorship (perhaps the uniforms for our youth basketball team). Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. Great posts.

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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Up until a few years ago most software companies used the ‘waterfall’ method of development that required lots of documentation (detailed marketing requirements specifications, functional and design specifications, etc.) There’s lots more info including videos, case studies and more at www.ringrevenue.com.

Marketing 209
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Interview with Mark Sylvester, Likeabilitee

socalTECH

Santa Barbara-based Likeabilitee (www.likeabilitee.com) has come up with a new, highly visual service which makes it very easy for you to analyze and understand how people are engaging with your social media posts on Facebook. Mark Sylvester: We're only starting to study the data. That's on the low end of the scale.