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Machinima Lays Off 42

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Los Angeles-based online content developer Machinima said Thursday that it has laid off 42 people at the company, all from its sales force, as the company continues to struggle with low ad rates and the large chunk of revenues that are claimed by Google from multi-channel networks. READ MORE>>.

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RealD Cuts Staff, Downsizes Facilities

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Los Angeles-based 3D movie project technology developer RealD said this morning that it has cut its headcount, and will be downsizing its facilities, as part of a expense reduction move. According to RealD, the cuts include the elimination of certain sales and marketing and research and development expenditures. READ MORE>>.

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60Frames Shuts Down

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Los Angeles-based 60Frames , an online entertainment studio developing professionally produced, online content, has reportedly shut down , according to The Hollywood Reporter. Tags: 60frames online entertainment content hollywood studio layoff shutdown. 60Frames had raised $3.5M 60Frames had raised $3.5M READ MORE>>.

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Blippar, Backed by Qualcomm Ventures, Calls It Quits

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UK-based augmented reality technology developer Blippar , which had been backed by Qualcomm Ventures, has gone into administration in the UK--their equivalent of bankruptcy--after failing to obtain new funding for the company. Blippar said it expects a court appointed administrator to find a buyer for all or parts of the business.

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Snapchat Retreats From Original Content

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Snapchat had launched its original content efforts in January, to develop its own original content and music for the service. Venice-based Snapchat has shut down its original content efforts, and laid off around 15 people who were working on the Snap Channel, according to Deadline. READ MORE>>.

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Fourth Wall Studios Whacks Staff, Stops Production

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Culver City-based Fourth Wall Studios , a developer of interactive content backed by LA billionaire Patrick Soon-Shiong, has laid off the majority of its staff, and stopped production, according to a report from the LA Times.

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Machinima Lays Off Most Employees, Ceases Operations, Say Reports

socalTECH

Machinima first started developing its gaming-related content back around 2008, and helped usher in a healthy investment market for multi-channel-networks, companies which aggregated multiple YouTube creators and channels into a single media company. Machinima had been acquired by Warner Bros.