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Taika is building a better coffee through natural chemistry and adaptogens

TechCrunch LA

The two co-founders, Michael Sharon, an eight-year veteran of Facebook’s mobile product division, and Kalle Freese, a champion barista (it’s a thing) and the co-founder of Sudden Coffee are on a mission to bring consumers what Sharon calls “stealth health” Sudden Coffee aims to stir up instant brewing with third-wave tech.

Startup 284
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

I know half the money I spend on advertising is wasted, but I can never find out which half.” As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. John Wanamaker.

Customer 164
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10 Reasons To Start A Company In An Economic Downturn

InfoChachkie

There has recently been a common theme among the entrepreneurs I have interviewed and the conferences I have attended: despite the relatively weak state of the world economy, now is a great time to create a high-tech startup. Marketing is free or cheap because of social media. We always say it and I believe it.”.

Company 257
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Sales Kids With Grit – Web 2.0 Paper Routes

InfoChachkie

For children with a proclivity toward business, a newspaper route provided an invaluable opportunity to develop the following entrepreneurial skills: Punctuality – Newspapers had to be delivered on time, irrespective of the weather, the fact that Sunday papers can weigh several pounds each or the requirement to wake up at the crack of dawn.

Web 2.0 222
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UnVenture Capitalists: Seek Investors Aligned With Your Interests, Not Their Egos

InfoChachkie

In the early 1970s, the Seven-Up Company devised an ingenious plan to market its flagship soda. The disappearance of these legacy costs has spawned a legion of Capital Efficient Startups (CESs), described more fully in Pour And Stir. If you haven’t already subscribed yet, subscribe now for. Collapsing Startup Costs.

article thumbnail

UnVenture Capitalists: Seek Investors Aligned With Your Interests, Not Their Egos

InfoChachkie

In the early 1970s, the Seven-Up Company devised an ingenious plan to market its flagship soda. The disappearance of these legacy costs has spawned a legion of Capital Efficient Startups (CESs), described more fully in Pour And Stir. If you haven’t already subscribed yet, subscribe now for. Collapsing Startup Costs.