TechEmpower

MARCH 4, 2024

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

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JUNE 4, 2015

Irvine-based sales and marketing company Advantage Sales & Marketing said late Wednesday that it has acquired Atlas Technology Group >, a technology company which develops applications for helping retailers improve their product sales in stores. Advanced Sales and Marketing is led by Tanya Domier.

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FEBRUARY 3, 2017

Irvine-based data analytics software developer Alteryx said yesterday that it has named Seth Greenberg as Chief Marketing Officer (CMO), and Scott Jones as Chief Revenue Officer (CRO). Jones was previously Senior Vice President of America Sales at Tableau Software, and also served at SAP and E.piphany. READ MORE>>.

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APRIL 12, 2011

Chatsworth-based MRV Communications , the developer of optical communications and networking equipment, said today that it has name David Stehlin as Senior Vice President of Sales and Marketing of its Optical Communications System Division.

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OCTOBER 11, 2011

Carlsbad-based Medsphere Systems , which develops open source healthcare software, said today that it has named John Bright as Vice President of Sales and marketing. Medsphere develops a suite of clinical support products and services focused on electronic health record systems.

Sales 140

Sales Marketing Research Software 140

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APRIL 16, 2019

Santa Barbara-based software developer HG Insights is powering a new market research offering from research and advisory giant Forrester, to power Forrester's new Business Technographics Service. READ MORE>>.

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Research Marketing Santa Barbara Sales 133

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Marketing 141

Marketing Startup Social Media Technical Review 141

socalTECH

AUGUST 8, 2018

Carlsbad-based MaxLinear , which develops radio frequency, analog, and mixed-signal integrated circuits, said this morning that it has named Michael Bollesen as its new Vice President of Worldwide Sales. Bollsen was most recently at Cypress Semiconductor, most recently serving as President of Cypress China. READ MORE>>.

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DECEMBER 15, 2011

Anaheim-based Fisker Automotive , the developer of electric vehicles, announced yesterday that it has named Richard Beattie as Chief Commercial Officer. The automaker said that Beattie will be responsible for the firm's global marketing, sales, and customer service divisions.

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socalTECH

MAY 5, 2017

Los Angeles-based TaskUs , which provides business process outsourcing, said this week that it has named Jarrod Johnson as Senior Vice President of Sales. Johnson was most recently SVP of Sales, Marketing, and Client Development at FacilitySource, and also had served at IBM and Xerox. Johnson will be based in Dallas.

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Sales Outsource Development Outsource Santa Monica 113

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MAY 8, 2018

San Diego-based Inseego , which develops mobile products for the enterprise and other markets, said on Monday afternoon that it has named Rick Harris as Senior Vice President, Enterprise Sales for the Americas. Inseego said Harris has more than 20 years of experience in the enterprise sales area. READ MORE>>.

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SEPTEMBER 3, 2019

Our interview today is with Amos Schwartzfarb , the author of Sell More Faster: The Ultimate Sales Playbook for Start-Ups , which comes out tomorrow, Wednesday. We caught up with Amos to learn about his new book, and to gain some tips for startup entrepreneurs on how to figure out when you're actually ready to scale your sales team.

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NOVEMBER 16, 2010

Azusa-based Contour Energy , the developer of advanced battery technology, said today that it has named Joe Carcone as Vice President of Sales and Marketing, and also promoted Dr. Simon Jones to Vice President of Technology. Carcone joins the firm from PowerGenix, where he was Vice president of Marketing and Sales.

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Sales Azusa Marketing CalTech 169

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JULY 31, 2014

Santa Barbara-based call marketing automation software developer Invoca , which is led by Jason Spievak, said yesterday that its systems have converted $2.5 billion in sales for its customers since the company was founded. billion of those sales came in the last 12 months. Invoca said that $1.7 READ MORE>>.

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Both Sides of the Table

FEBRUARY 5, 2011

Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual. I boil it down to this: sales people are sales people.

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Sales Startup Pricing Customer 316

Both Sides of the Table

OCTOBER 31, 2010

This is part of my ongoing Sales & Marketing Series. In the first part of this post I talked about how sales in a startup is often evangelical , requires as consultative sale and needs constant adjustments based on customer feedback. We had 4 or 5 sales reps that had been around since the early days.

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Sales Newsletter Technical Review Activity 286

socalTECH

JANUARY 24, 2018

Playa Vista-based Appetize , which develops tablet-based, modern point-of-sale (POS) technology for the food service and retail market, has raised $20M in a Series B funding, the company said on Wednesday morning.

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Sales Funding Capital Services 124

Berkonomics

OCTOBER 5, 2023

Since this number is budgeted and pre-authorized, managers tend to focus upon other things such as sales, marketing and product development issues. In the technology sector where I most often play, extended unplanned software development cycles account for the majority of these corporate failures.

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Venture Capital Product Marketing Resource 296

Startup Professionals Musings

AUGUST 3, 2022

The concept of “ force multipliers ” originally was developed in military science, but certainly applies equally well to business. In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. Of course, such actions are equally applicable to businesses at any stage.

Marketing 119

Marketing Social Media Mentor Conference 119

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. They also have a very smart and efficient approach to creative development that was critical to helping us scale,” she wrote. (If Why do you think that performance marketing is the right fit for DTC?

Commerce 211

Commerce Content Marketing Startup 211

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MARCH 8, 2017

Los Angeles-based Conversion Logic , a developer of marketing analytics software, announced this morning that it has raised $9M in a Series A funding. The company said it will use the new funding for sales and marketing, data science and engineering efforts. in total funding. in total funding. READ MORE>>.

Marketing 133

Marketing Tool Los Angeles Software 133

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DECEMBER 15, 2015

Los Angeles-based sales lead management software developer a href="[link] has named Matt Reid as the company's new Vice President of Marketing, the firm said Monday. Velocify said Reid will head up corporate marketing, product marketing, market research, demand generation, and sales development.

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socalTECH

JULY 24, 2014

The company--which originally started in Austria--set up shop here two years ago to further expand its footprint in the US, and most recently hired away the entire Los Angeles marketing team of crosstown CRM software developer Nimble. We''re gaining approximately 25 customers a month, and until now we had no marketing.

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Startup Professionals Musings

DECEMBER 2, 2020

With the availability of high-speed Internet and social media access around the world, it’s easy for entrepreneurs to assume that the world is just one big homogeneous market, and project their business will scale accordingly. The most common mistake is overestimating a particular market’s potential, based on your domestic context.

Marketing 134

Marketing Outsource Development Social Media Entrepreneur 134

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OCTOBER 28, 2014

Santa Barbara-based optical switching technology developer Calient Technologies said this morning that it has named Erik Leonard as its Senior Vice President of Sales. Leonard had most recently been Vice President of Sales for its Service Provider and Digital Entertainment markets area. READ MORE>>.

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Sales Technology Santa Barbara Entertainment 113

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MAY 7, 2015

Santa Barbara-based ShipHawk , the online marketplace for packing and shipping, said today that it has appointed Erica Deas to its sales team. Deas was previously Senior Director of Mid-Market Sales at Tapjoy. ShipHawk said Deas will take over the daily operations and development of its SaaS sales team.

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Both Sides of the Table

JULY 9, 2013

This is final part of a series that describes a sales methodology for technology companies or frankly many other types of companies, too. We developed this at our first company and called it PUCCKA – the overall methodology is described here. Well think of it this way – you have your sales process. Unique Selling Proposition.

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Customer Custom Marketing Newsletter 324

Both Sides of the Table

OCTOBER 12, 2010

A while back I wrote a bunch of posts on Sales & Marketing and have been meaning to get back to that theme for a while. Even if you don’t have “direct&# sales I would tell you that “everything is a sale&# including fund raising, hiring, getting press and doing business development.

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Sales Startup Technical Review Customer 346

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OCTOBER 16, 2013

San Diego-based driver monitoring systems provider SmartDrive Systems announced this morning that it has named Michael Baker as its new Vice President of Worldwide Sales. SmartDrive Systems develops video analysis and telematics products for the fleet and transit market. READ MORE>>.

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Sales San Diego Services Marketing 138

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Explore municipal development resources. Conduct your own customized market research.

Marketing 157

Marketing Statistics Research Report 157

socalTECH

AUGUST 19, 2014

Epicor Software , the developer of supply chain management software which has its roots and still has significant operations in Orange County, is off the block, after its private equity investors did not see enough interest--or high enough prices--for the business. The news on that move came in May. Apax bought Epicor back in 2011.

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Orange County Sales News Equity 153

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NOVEMBER 6, 2014

Irvine-based security software firm CrowdStrike has named a new marketing chief Wednesday, saying that it has appointed Johanna Flower as its new Chief Marketing Officer. CrowdStrike is developing endpoint threat detection and protection software. crowdstrike marketing websense executive security' READ MORE>>.

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Marketing Sales Software Develop 147

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JANUARY 24, 2018

Playa Vista-based Appetize , which develops tablet-based, modern point-of-sale (POS) technology for the food service and retail market, has raised $20M in a Series B funding, the company said on Wednesday morning.

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Both Sides of the Table

JUNE 17, 2013

In my first enterprise software company we developed a methodology for sales that we called PUCCKA. Having a methodology instead of just going on random sales visits helped force a bit of rigor and honesty amongst team members about how well or not we thought we were doing. The best sales meetings are discussions.

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Sales Slides Startup Customer 367

SoCal Tech Calendar

JUNE 6, 2019

Wednesday, June 12, 2019 -- DigiMarCon West 2019 - Digital Marketing Conference and Exhibition. Hear from some of the most audacious and thought provoking speakers in the digital marketing industry. DigiMarCon West 2019 is your chance to. See [link].

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MAY 13, 2015

San Diego-based NoteVault , which develops a cloud-based note taking product for the commercial construction industry, has named Jeremy Foster as the company's Chief Marketing Officer, and John Roshala as its new VP of Sales. Foster was previously at Ericsson, and also worked at Vodafone New Zealand.

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socalTECH

MARCH 12, 2009

Oxnard-based CalAmp , a developer of wireless products, said Thursday that it has named Rick Nozel as the firm's Senior Vice President of Sales and Marketing for its wireless networks business. Nozel joins the firm from General Electric's Microwave Data Systems unit, where he was VP of Sales. READ MORE>>.

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