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The Demographics Of New Venture Founders Are Changing

Startup Professionals Musings

In fact, according to the latest trend data and press reports , these Baby Boomers have grown yearly to 41 percent of small business owners, second only to Gen-X, at 44 percent. 83 percent of online users aged 50-64 use social media now, and the growth rate continues to increase.

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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Marketing 141
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6 Marketing 101 Tips For Technology Entrepreneurs

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

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Wearable Smart Devices | Ushering in the Future of Smart Technology

Tech Zulu Event

Today, there are many companies competing for innovation in the field of wearable tech. Not only can wearable technology make our lives easier, but it can also help to make the lives of many with illnesses or disabilities more comfortable and productive. Google Glass is one of the most famous examples of wearable Tech.

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Baby Boomers May Be Your Biggest Startup Competitors

Startup Professionals Musings

In fact, according to the latest Index of Startup Activity by the Kauffman Foundation and recent press reports , these Baby Boomers are actually driving a new entrepreneurship boom. 65 percent of online users aged 50-64 use social media now, and the growth rate continues to increase.

Startup 119
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What Mattered in 2012: Kevin Winston, Digital LA

socalTECH

For the last week of the year, we're featuring the thoughts and reflections of some of the movers and shakers of Southern California's high tech community. We asked the same four questions of a variety of top technology entrepreneurs, investors, and others, to hear what they're thinking about, and are sharing it here over the next week.

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5 Tips For Making Your Whole Team A Marketing Machine

Startup Professionals Musings

As the rate of change continues to increase in business and technology, the more I’m convinced that marketing is the primary key to success for a new venture. Yet I find that many technical founders don’t feel they need it at all, or at best point to one person on the team who is marketing.