InfoChachkie

OCTOBER 13, 2009

For children with a proclivity toward business, a newspaper route provided an invaluable opportunity to develop the following entrepreneurial skills: Punctuality – Newspapers had to be delivered on time, irrespective of the weather, the fact that Sunday papers can weigh several pounds each or the requirement to wake up at the crack of dawn.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

Both Sides of the Table

APRIL 4, 2011

Only one guy in the room knew – their tech lead. Once you churn a user due to stability or performance problems it can be hard to get them back. Once you churn a user due to stability or performance problems it can be hard to get them back. And given your stage of development you sure better at least know what your goal is.

Metrics 346

Metrics Startup SEO Customer 346

InfoChachkie

DECEMBER 2, 2009

However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel. I was dead wrong.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

APRIL 26, 2016

So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. You were taught diligently to look at LTV / CAC ratios and somebody told you a magic number (maybe 2 or 3, preferably 4 or 5) that they asserted was the magic number to know whether you had a healthy business.

Metrics 150

Metrics Startup SaaS Course 150

Both Sides of the Table

MARCH 25, 2016

Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. The perfect competitors are the ones where they unable to respond due to The Innovator’s Dilemma.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

JULY 16, 2013

What you really want to know is which campaigns drove “bottom of funnel activities” such as: Purchases, newsletter signups, subscribers, comments and so forth in the same way you’d be tracking this on Google Analytics for your SEO / SEM campaigns, direct referrals, etc. Today awe.sm The other major pilot customer was.

Marketing 307

Marketing Technical Review Startup Tool 307