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The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Unilever buys Dollar Shave Club for reported $1B value. Neddenriep, served as the chief technology officer for Science — a role he’s continuing at Postie. Postie has raised $3.5

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Dollar Shave's TV Push Powered By Convertro

socalTECH

Fans of Los Angeles subscription razor firm Dollar Shave Club might have noticed a lot of the firm recently on television. Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing. READ MORE>>.

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Understanding What’s Going on in #LATech

Both Sides of the Table

Back then only 15% of our dollars were invested locally whereas today 50% of our dollars are invested in LA. Back then only 15% of our dollars were invested locally whereas today 50% of our dollars are invested in LA. Don’t we know it. It’s not just Snapchat, although there’s that.

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Reflections On 2017: Michael Jones, Science Inc.

socalTECH

Michael has been behind such companies as HelloSociety (acquired by New York Times), FameBit (acquired by Google) and Dollar Shave Club (acquired by Unilever). Since we started Science six years ago, we've co-founded and invested in more than 70 companies and have exited multiple portfolio companies.

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Reflections on 2018: Michael Jones, Science Inc.

socalTECH

Our investment in PlayVS and the subsequent launch of their Season Zero high school e-sports platform was very exciting. I would love to see a stabilization of the public markets and crypto markets, however, there are some larger issues I am curious about that will deeply impact the technology industry.

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Announcing The Socaltech 50: Southern California's Up-and-Comers

socalTECH

Michael Dubin , Dollar Shave Club (Los Angeles, consumer subscription). Josef Gorowitz , Swagbucks (Torrance, online marketing/rewards). Amanda MacNaughton , PromoJam (Glendale, marketing software). Steven Cox , TakeLessons (San Diego, marketplace). Asher Delug , Airpush (Los Angeles, advertising).

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Tx Zhuo On LA's Newest Venture Fund, Fika Ventures

socalTECH

Last week, Fika Ventures , LA's newest venture fund, announced its formation, led by tech investment veterans Tx Zhuo and Eva Ho. We sat down with Tx Zhuo to chat about the new fund, what investments it hopes to make, and what kind of entrepreneurs the fund is looking to invest in. Have you started making investments yet?