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The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Founded by some of the men responsible for the biggest hits in online marketing (like the Dollar Shave Club commercial that launched what became a billion dollar acquisition ) think that its time to take technology where it’s never gone before — into targeted, direct mail campaigns using the best ad-targeting that money can buy.

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Dollar Shave's TV Push Powered By Convertro

socalTECH

Fans of Los Angeles subscription razor firm Dollar Shave Club might have noticed a lot of the firm recently on television. Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing. READ MORE>>.

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Calibrate Ventures Adds Two Venture Partners

socalTECH

Pasadena-based Calibrate Ventures , a venture capital firm that says it invests in advanced technologies, has added two Venture Partners to the company. According to the firm, it has added AimÂťe Leifer and Dan Murray to its team. She also is a board member at Broadly, and Calibrate says she is also an angel investor in a number of companies.

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Understanding What’s Going on in #LATech

Both Sides of the Table

Back then only 15% of our dollars were invested locally whereas today 50% of our dollars are invested in LA. Back then only 15% of our dollars were invested locally whereas today 50% of our dollars are invested in LA. Don’t we know it. It’s not just Snapchat, although there’s that.

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Reflections On 2017: Michael Jones, Science Inc.

socalTECH

Michael has been behind such companies as HelloSociety (acquired by New York Times), FameBit (acquired by Google) and Dollar Shave Club (acquired by Unilever). Since we started Science six years ago, we've co-founded and invested in more than 70 companies and have exited multiple portfolio companies.

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Reflections on 2018: Michael Jones, Science Inc.

socalTECH

Our investment in PlayVS and the subsequent launch of their Season Zero high school e-sports platform was very exciting. His exits in 2016 alone included Science portfolio companies HelloSociety (acquired by New York Times), FameBit (acquired by Google) and Dollar Shave Club (acquired by Unilever).

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Announcing The Socaltech 50: Southern California's Up-and-Comers

socalTECH

Michael Dubin , Dollar Shave Club (Los Angeles, consumer subscription). Internap , PricewaterhouseCoopers , Demand Media , Stubbs, Alderton & Markiles LLP , Oracle , Cresa Partners , UK Trade & Investment , PIXT , and many others. Steven Cox , TakeLessons (San Diego, marketplace).