socalTECH

AUGUST 31, 2021

Santa Monica-based H Code, which provides digital advertising services to the Hispanic market, said Monday afternoon that the company has received a new, capital investment. The funding came from private equity investor Falfurrias Capital Partners (FCP), which invests in growth-oriented, middle-market companies.

Invest 113

Invest Santa Monica Equity Advertising 113

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Participate in the top social media sites for maximum impact.

Customer 172

Customer Custom Marketing Social Media 172

Startup Professionals Musings

JANUARY 15, 2022

If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 126

Social Media Media Startup Platform 126

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Customer 146

Customer Custom Marketing Startup 146

Startup Professionals Musings

APRIL 13, 2019

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 79

Social Media Media Invest Platform 79

socalTECH

JANUARY 16, 2020

Los Angeles-based FabFitFun , which offers up a seasonal "box" with a collection of products in the beauty, fashion, fitness, wellness, home, and tech areas, has named its very first Chief Marketing Officer. READ MORE>>.

Marketing 100

Marketing Netflix Media Los Angeles 100

TechCrunch LA

FEBRUARY 6, 2022

Last week, we talked about about the “de-stonkifying” of the market. The company’s stock tanked by more than 26 percent, representing a $230 billion reduction in market cap and a $31 billion drop in Zuckerberg’s personal net worth. “ Crypto investment starts 2022 with a roar. other things.

Marketing 246

Marketing Newsletter Technical Review News 246

Berkonomics

NOVEMBER 9, 2017

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago. This is easy.

Marketing 266

Marketing Resource Advertising Social Media 266

socalTECH

FEBRUARY 7, 2019

San Diego-based Power Digital Marketing , a digital marketing agency has raised a round of funding, from private equity investor Periscope Equity. Financial details of the investment were not announced. Power Digital Marketing is led by CEO Grayson Lafrenz and co-founder Robert Rodrigues.

Marketing 113

Marketing SEO Funding Social Media 113

socalTECH

APRIL 23, 2021

Hawke Ventures, a new, venture capital fund that is part of marketing company Hawke Media, said Friday that it has raised $5.6M The company said it plans to write checks of between $100,000 and $250,000 in digital marketing startups. for its first, venture capital fund.

Funding 113

Funding Invest Venture Capital Writing 113

Startup Professionals Musings

DECEMBER 12, 2021

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Get the message from your customer.

Social Media 127

Social Media Media Metrics Satisfaction 127

socalTECH

JUNE 21, 2011

A new Los Angeles investment group, AngelVision Investors , said this morning that it has launched, and is looking to invest in startup and emerging growth-oriented companies, in the entertainment, marketing and new media. The firm said it is looking to make investments of between $100K to $2.5M.

Entertainment 170

Entertainment Invest Media Los Angeles 170

Startup Professionals Musings

FEBRUARY 19, 2023

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. You can’t get any word-of-mouth or media activity by hiding. Most people agree that even negative media attention is better than none. The time to build investor relationships is before you need the investment.

Marketing 105

Marketing Startup Search Engine Optimization Ideas 105

socalTECH

MARCH 11, 2019

Los Angeles-based private equity investor K1 Investment Management has acquired Digital Pharmacist , a software development firm which helps pharmacists manage refill reminders and other marketing. The deal was worth $125M. READ MORE>>.

Invest 113

Invest Newsletter Social Media Equity 113

TechCrunch LA

MAY 12, 2020

Over the past three years the Los Angeles-based startup Maple Media has amassed a portfolio of roughly thirty companies and one hundred apps in its quest to become the IAC of app store businesses. Maple Media raised its original capital from Shamrock Capital, the investment firm managing money for the Disney family.

Acquisition 136

Acquisition Media Los Angeles Google 136

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Social Media 108

Social Media Media Marketing Resource 108

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

Marketing 133

Marketing Customer Custom Outsource Development 133

Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no founders, marketers, investors?—?and Why Did I Invest in Trust? no surprise?—?that’s that’s where the customers are.

Product 424

Product Platform Advertising Acquisition 424

TechCrunch LA

FEBRUARY 2, 2021

The Los Angeles-based commerce and content platform StackCommerce has been acquired by the Integrated Media Company, a holding company set up by the massive private equity fund, TPG, to acquire new media businesses. Through its platform publishers can make between 15% to 20% of gross compared with 5% on an affiliate marketing site.

Media 134

Media Commerce Company Companies 134

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Media 59

Media Marketing Social Media Resource 59

Both Sides of the Table

MARCH 14, 2013

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. They are an investment bank that targets the technology & media sectors.

Marketing 389

Marketing Press Blogging Startup 389

socalTECH

JANUARY 20, 2011

Santa Monica-based Demand Media , the online publishing firm headed by Richard Rosenblatt, is expected to hit the public markets late next week, according to a report today from AllThingsD. Demand Media priced its IPO on January 12th, saying it hopes to debut on the NYSE at between $14.00 and $16.00 and $16.00 READ MORE>>.

Demand 150

Demand Media eHow Marketing 150

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Social Media 103

Social Media Media Marketing Startup 103

socalTECH

MARCH 27, 2012

Westlake Village-based Row 44 , the provider of in-flight broadband equipment, announced today that it has linked with MLB Advanced Media (MLBAM) in an in-flight live streaming television and on-demand video entertainment effort. As part of the deal, the two said that MLB Advanced Media will take an equity stake in Row 44.

Westlake Village 150

Westlake Village Media Invest Entertainment 150

SoCal Tech Calendar

AUGUST 31, 2010

Wednesday, September 1, 2010 -- Social Media Marketing. The German American Business Association (GABA) and Epic States, invite you to an exciting workshop and panel discussion focusing on the social media industry followed by a reception at the UCLA Anderson School of Management. German American Business Association.

Social Media 100

Social Media Media Marketing UCLA 100

socalTECH

OCTOBER 9, 2019

There's a new opportunity in clean technology investments, according to venture capitalist Aaron Fyke , the head of a new, Pasadena-based venture capital investment fund, Thin Line Capital (www.thinlinecapital.com). Aaron Fyke: I believe we're in a second wave of clean tech investing. Talk about the new firm and the new fund?

Invest 113

Invest Capital Venture Capital Idealab 113

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 101

Media Marketing Startup Framework 101

Both Sides of the Table

MAY 28, 2016

I’ve been online for nearly 30 years (yes, there was CompuServe and Prodigy before the www), blogging for 10 and using social media tools since the earliest days. As somebody who invested his time heavily in writing and wanting to share his thoughts through a blog I learned that I had to Tweet a post 3 times to get it read: 5am, 8am and 10pm.

Social Media 240

Social Media Snapchat Media Blogging 240

Both Sides of the Table

JUNE 20, 2014

My point was that Amazon continues to dominate the web services business because AWS continues to cut prices & margin in the same way a hypermarket does to control market share. Every politician in the country knows this as well as every consumer brand, every retailer, every restaurant and every media company.

Invest 291

Invest Content Media Networking 291

socalTECH

AUGUST 18, 2009

Santa Monica-based Demand Media , the social media firm headed by former MySpace Chairman Richard Rosenblatt, said this morning that it has made a minority investment in Toronto-based CoveritLive. Amount of the investment and other financial terms of the deal were not disclosed. READ MORE>>.

Demand 100

Demand Media Invest Santa Monica 100

Startup Professionals Musings

JUNE 8, 2020

Highlight the problem and your concerns in industry blogs, speaking in public forums, and making yourself visible on social media and networking opportunities. Social media sites today, including Facebook, LinkedIn, and Twitter, provide ideal forums for presenting your cause and your concept. Requests for investment come later.

Ideas 124

Ideas Tips Marketing Social Media 124

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Media 92

Media Social Media Marketing Resource 92

socalTECH

SEPTEMBER 15, 2015

San Diego-based Bevo Media , an online ad exchange and ad tracking platform developer, has been acquired by private equity investor Vize Capital. Bevo Media was founded in 2010, and plays in the performance marketing area. READ MORE>>.

Media 100

Media Capital San Diego Platform 100

Startup Professionals Musings

JANUARY 31, 2022

As an investor, I sometimes see CEOs who negotiate to send their VP of Marketing to talk. Those requests will always be rejected, since investors invest in people, rather than ideas, and want to look the top decision maker in the eye and gauge their ability and conviction. You have the opportunity to appear on a panel of experts.

Marketing 113

Marketing Entrepreneur Customer Custom 113