Wed.Apr 14, 2021

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Virtualitics Raises $18 Million for Data Analytics Software

L.A. Business Journal

Pasadena-based data analytics software company Virtualitics Inc. has raised $18 million in a Series B funding round led by North Sound Ventures.

Software 232
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Grocery startup Mercato spilled years of data, but didn’t tell its customers

TechCrunch LA

A security lapse at online grocery delivery startup Mercato exposed tens of thousands of customer orders, TechCrunch has learned. A person with knowledge of the incident told TechCrunch that the incident happened in January after one of the company’s cloud storage buckets, hosted on Amazon’s cloud, was left open and unprotected. The company fixed the data spill, but has not yet alerted its customers.

Customer 153
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Bridg Acquired By Cardlytics For $350M

socalTECH

Los Angeles-based Bridg, a venture backed company which develops software to help e-commerce retailers improve their sales, has been sold for $350M in cash to Cardlytics. Bridg, led by Amit Jain, was venture backed by Morpheus Ventures, March Capital, Wavemaker Partners, Karlin Ventures, Mucker Capital, Richard Wolpert, as well as other local investors and angels.

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6 Keys to Attracting Customers Based On Social Needs

Startup Professionals Musings

As a logical and data-driven business advisor, I have long focused on facts, technology, and quantifiable pain in guiding entrepreneurs. Yet, these days, I am seeing overwhelming evidence that customer buying decisions, especially with consumers, are often based on emotional and psychological factors , including passions from others, your experience, and social relationships.

Customer 172
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Can You Ask for Office Rent Relief? How to Manage Your Lease During COVID-19

Office leases are one of companies’ largest expenses, and if your whole team is working from home with no clear end in sight, you may be wondering what to do about your lease.

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Bridg Acquired For Cardlytics For $350M

socalTECH

Los Angeles-based Bridg, a venture backed company which develops software to help e-commerce retailers improve their sales, has been sold for $350M in cash to Cardlytics. Bridg, led by Amit Jain, was venture backed by Morpheus Ventures, March Capital, as well as other local investors. The company's software uses artificial intelligence and big data to help retailers with their e-commerce efforts.

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How You Can Achieve a Step Change in Your Fitness Before Summer

Both Sides of the Table

Just 21 months ago I couldn’t have jogged 2 miles in under 20 minutes and now I can run 3 miles in 21 minutes or more to the point I can pretty easily run 7.5 miles in an hour. I’m not super human and while I’m a decent athlete I wasn’t born with super genetics, extra doses of motivation or an unusual ability to tolerate suffering. I was in pretty good athletic shape until 35 but after kids, starting my own companies, travel and age I slowly lost the habit of working out enough to consider mysel

Startup 332

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Lytx Sees Record Revenues

socalTECH

San Diego-based driver safety and monitoring equipment maker Lytx says it has set its all time record revenue in 2020, as a result of a 63% increase in new customers. According to the company, it secured more than 100,000 new and upgraded subscriptions. The company did not say what drove the increased adoption of its service in 2020, but the company received a big investment from private equity investor Permira earlier in the year.

San Diego 113
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BLAZE Snags $8M For Cannabis Software

socalTECH

Los Angeles-based BLAZE, a developer of enterprise resource planning and point-of-sale software for the legal cannabis market, recently raised $8M in a funding round, according to the company. The funding was led by Delta Emerald Ventures with participation from returning investor Act One Ventures and new investor SOJE Capital. According to the company, the new funding will go to expand, scale and build out its product, sales and marketing efforts.

Software 113
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Slingshot Aerospace Selected By U.S. Air Force For $1.2M Contract

socalTECH

El Segundo, California- and Austin, Texas-based Slingshot Aerospace said on Tuesday that it has scored a contract from the U.S. Air Force, to develop a "next generation" tool for the military to streamline visualization of enemy missiles. According to Slingshot Aerospace, the $1.2M contract came in partnership with Culver City, CA-based Zoic Labs, a software and advanced visualization company, which is related to visual effects company Zoic Studios.

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Clearlake-backed Constant Contact Names New CEO, CFO

socalTECH

Email marketing software developer Constant Contact, which is backed by Santa Monica-based private equity investor Clearlake Capital, has named a new CEO and CFO this morning. According to Constant Contact, Clearlake Capital, and Siris Capital Group, Frank Vella has been named CEO, and Michael Pellegrino has been named as CFO of Constant Contact. The new executive appointments as a result of a $400M growth equity investment made by Clearlake Capital and Siris in February, after the spinout of Co