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Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

Marketing 233
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The Power of Twitter in Information Discovery

Both Sides of the Table

Twitter never seemed to really take the offense in PR and marketing. Right now the most important role to hire in Twitter would be a seasoned marketing professional who could proactively change the conversation about Twitter and educate people about its significance as an information sharing tool. Twitter curates even wider.

RSS 349
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7 Business Mistakes Serial Entrepreneurs Never Make (Twice)

InfoChachkie

Attempt To License An Idea. Rationale: My idea is so mind-blowingly fantastic, I can sit back and collect licensing fees while someone else does all the work required to turn my idea into a successful business. Fallacy: Ideas are worthless, while skillful execution is priceless. Perform China Syndrome Market Analysis.

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Inventor Or Innovator – Which Are You?

InfoChachkie

He was primarily motivated by the educational potential of his invention, not the wealth it might generate. He freely shared his ideas and technology with others in the hopes that such openness would advance his scientific field of study. Philo was an inventor, not an innovator. However, I am no less of an entrepreneur.

Ideas 221
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea. Thus, we click!

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Startup Tips From College Dropouts: Zuckerberg, Jobs, Gates, Dell, Ellison, Branson and Disney

InfoChachkie

The primary stipulation is that each Thiel Fellow must drop out of college, for at least two years, and pursue their “entrepreneurial ventures, research and self-education.”. Even if an established leader in your industry does not see the wisdom in your ideas, do not waiver. For many entrepreneurs, college has little appeal.

Tips 279
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Top 30 Startup Technology and Product Posts for September 2010

SoCal CTO

It’s a San Francisco Bay Area forum for networking, jobs and education for over 500 Product Management professionals. Consumer RSS: 1999-2010 - Venture Chronicles , September 11, 2010 paidContent made an interesting connection about Bloglines being shut down and the broader question of RSS in the age of Twitter. " Sponsor.

Startup 191