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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea.

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Concerns Keeping You From Social Media

Tech Coast Venture Network

In a recent survey I conducted at couple of my BreakThrough Networking Training Sessions , results showed that there are 4 main concerns that are keeping EVERYONE from checking out social media or even considering tapping into it. #1 Manal Richa Founder of The MarCom Network - www.MarComNetwork.com CEO of BreakThrough Networking, Inc.

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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

There was no viral social networking products back then like Twitter where people could easily discover your content. The only other ways to get discovered was to have good organic search results or to get covered by a major blog site. Page 1: Market Size. $3 I wasn’t feeling it. But these two certainly were.