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Covario Acquired By Dentsu Aegis Network

socalTECH

San Diego-based Covario , the search and content marketing agency, is being acquired by Dentsu Aegis Network , the companies said late Wednesday. According to the two, Covario has over 140 professionals offering up paid and organic search, social media, and content marketing services to brands and direct marketing clients.

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Reflections on 2020: Nick Hedges, MomentFeed

socalTECH

As brick-and-mortar businesses closed and re-opened at limited capacity, our team of digital marketing strategists updated hours on more than 1.3 ,p> This year it's been all hands on deck at MomentFeed to help multi-location, brick-and-mortar brands adapt quickly to meet challenges. million local listings, a record number.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea.

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Concerns Keeping You From Social Media

Tech Coast Venture Network

In a recent survey I conducted at couple of my BreakThrough Networking Training Sessions , results showed that there are 4 main concerns that are keeping EVERYONE from checking out social media or even considering tapping into it. #1 Manal Richa Founder of The MarCom Network - www.MarComNetwork.com CEO of BreakThrough Networking, Inc.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

so compelling (other than the fact that the CEO Sean Rad is a great young technology leader and his advisers – Brian Norgard , Dan Gould and Evan Rifkin - are some of the guys I respect most in the LA tech market.). People mistook the fact that these text advertisements worked in Google to say they would work in social networks.

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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

There was no viral social networking products back then like Twitter where people could easily discover your content. The only other ways to get discovered was to have good organic search results or to get covered by a major blog site. Page 1: Market Size. $3 I wasn’t feeling it. But these two certainly were.