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7 Strategies For Beating The Failure Odds Online

Startup Professionals Musings

The site must have more and better content (information presented) than your competitor. Digital content includes text, graphics, sound, and video, with presentation style, currency, and appeal. Search engines like Google are still the primary method for finding information on the Internet. Content is king of the road.

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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

He invented the category of sponsored search. He presented the idea at the TED conference in the mid 90′s and was literally boo’d while he was on stage. So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. Overture (Goto.com).