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Wpromote Rolls Out New Marketing Platform

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El Segundo-based Wpromote is launching a new marketing technology platform, the company said today, which it says will help complement its performance marketing services. Pricing on the tools were not announced.

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Image Metrics Rolls Out New AR Platform

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El Segundo-based Image Metrics , a developer of computer vision and facial analysis and tracking tools, has rolled out a new platform for implementing augmented reality (AR), which it calls LUNAR. The company said its tools can be used with existing iOS or Android apps, or standalone.

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PK4 Media Buys Prosperio

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El Segundo-based Pk4 Media , which develops adveriting technology, said this morning that it has acquired Santa Monica-based Prosperio , a developer of a programmatic direct platform for the display and video ad market. Financial terms of the merger were not disclosed. Prosperio was part of LaunchpadLA. READ MORE>>.

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ClearPath Networks Names VP

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El Segundo-based ClearPath Networks , a developer of a cloud-based platform aimed at helping network, broadband, and cloud operators manage their services, has named a new VP. ClearPath has named Marc Cohn as the company's new Senior Vice President of Marketing.

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JumpStartFund Looks To Make Elon Musk's Hyperloop A Reality

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However, Hyperloop is just that--only an idea--and Musk isn''t planning to take it to market, just yet. To change that, a local startup, El Segundo-based JumpStartFund , says it is using its platform to try to make Musks''s idea come to life.

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iRise Partners With Tasktop

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El Segundo-based iRise , which develops a tool used for visual prototyping of enterprise software applications, has tied with open source software developer Tasktop , the two said this week. Tasktop develops the Eclipse Mylyn open source tool, and also develops software lifecycle management software for the Agile market.

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Why Hopscotch Is Behind Your Favorite Mobile Sports App, with Laurence Sotsky

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If you're an NCAA fan, and you've loaded the app for your favorite team, there's a high likelyhood that the app is actually the product of El Segundo-based Hopscotch (www.gohopscotch.com). Combining that with my previous experience, which was in the platform and SaaS market, and sports, was really a home run.

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