Berkonomics

MAY 30, 2019

Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment (eight seconds.).

Case Study 120

Case Study Study Customer Custom 120

Berkonomics

JUNE 30, 2012

We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment. A good case study quickly lays out the pain, the players, the search, the solution, and the pain-reliving effect after implementing the solution.

Case Study 212

Case Study Study Social Network Advertising 212

InfoChachkie

NOVEMBER 3, 2014

It is no secret that Pinterest and other social commerce sites have begun to dial in the commerce equation. These sites (so far) have managed to balance facilitating product discovery and purchase capabilities with users'' desires to entertain and educate themselves without feeling like they are in a marketplace.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

Both Sides of the Table

NOVEMBER 5, 2012

But audience size and consumption is massive and growing plus; Study Innovator’s Dilemma ( my cheat sheet here ). Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks. And we like to be entertained.

Hollywood 374

Hollywood Content Yahoo Java 374

socalTECH

DECEMBER 1, 2009

In association with some of the regions top trade associations/social networking groups and industry hosts, DFR '09 promises to be the largest holiday party of the season and help weave our various communities of interest into the larger collective family of professionals working in and around the technology industry.

Fandango 124

Fandango CarsDirect Case Study Santa Monica 124

Both Sides of the Table

FEBRUARY 12, 2017

Around 2001 Jonah was studying at MIT Media Lab and began running experiments in viral stories in an era before smart phones (2007) and before social networks took off (2004–2007) and before YouTube (2005). Back then there were “email forwards.” I asked Jonah in my interview how he became this viral guru.

Buzzfeed 210

Buzzfeed Media Content News 210