Email Entrepreneur Marketing Pasadena 
socalTECH
APRIL 2, 2014
How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.
socalTECH
FEBRUARY 23, 2011
Pasadena-based Foodme (www.foodme.com) is one of the first, external startups funded out of Idealab's New Venture Group, and is looking to help connect restaurants with customers using a CPA model. The firm so far has signed up a number of restaurants in the Pasadena area. How do people get those deals--is this an email or a text?
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Both Sides of the Table
SEPTEMBER 13, 2014
I wrote a version of this post four years ago but given the hectic nature of today’s tech markets I thought it was worth revisiting and updating. A couple of years ago an entrepreneur had requested a meeting with me to present his business. I wrote him the following email. Let me give you an example.
socalTECH
MARCH 31, 2014
That data--if you could just find the right piece--could be useful in a number of areas, particularly in the financial markets. Bitvore is based in Irvine, and is backed by serial entrepreneur Yuri Pikover, as well as other angels. I was hired to head up strategy, marketing development, and product management.
socalTECH
MAY 18, 2010
For our interview today, we caught up with Al Eisaian , CEO of Pasadena-based IconApps (www.iconapps.com), which is developing mobile applications for the iPhone market. Al is a repeat entrepreneur, who last founded Integrien, and was SVP and GM at LowerMyBills. We caught up with Al recently to hear about his latest startup.
socalTECH
MARCH 1, 2012
Last week, Pasadena-based Punchcard (www.punchcard.com) launched its mobile apps, which help local retailers provide rewards to loyal customers. The best form of this right now is email, and even then, that's through a one-size-fits-all email. The firm is backed by Idealab, and is headed by Internet veteran Andy Steuer.
Steve Reich
SEPTEMBER 14, 2014
We never did really figure out how to monetize the app itself, but the team kept up a weekly email dialogue with active users. For entrepreneurs? DuWayne Peterson, founding chairman of the Pasadena Angels, told me we should be targeting companies that needed modest capital to hit a 3-5x outcome. For investors?
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