Remove the-power-of-mouth-to-mouth-marketing
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Everyone needs to manage their mantra or move on.

Berkonomics

And then that person opens his or her mouth and spends a boring two minutes describing their business to you? I am constantly surprised when speaking with entrepreneurs and CEO’s who act puzzled and a bit flustered when I ask, “So what is your mantra? We all have. We all have. Describe the business in ten words or less.

Coach 136
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Interview with Chuka Ikokwu, Divercity.io

socalTECH

We have not just engineers, but designers, UI, UX, analytics, product managers, user acquisition, marketing managers, and others. What's the best way to reach out and recruit diverse candidates for your technology company? It's not easy, which is why Los Angeles-based Divercity.io Describe what Divercity.io is all about?

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Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

Marketing 233
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10 Digital Marketing Secrets Set A Brand Experience

Startup Professionals Musings

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Here are the new marketing rules I support: Insight comes before inspiration.

Marketing 104
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10 Keys To Innovative Branding For A Great Solution

Startup Professionals Musings

In today’s world of constant change and information overload via the Internet, content marketing and branding are often more important to success than product quality or technology. Contrary to a popular myth, word-of-mouth and viral marketing are not a substitute for more basic branding activities.

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10 Marketing Rules to Command Customer Attention

Startup Professionals Musings

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Here are the new marketing rules I support: Insight comes before inspiration.

Customer 100
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Viral Marketing For Startups is Not Enough Today

Startup Professionals Musings

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Here are the new marketing rules I support: Insight comes before inspiration.