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I don’t believe you can hire great business people who outsource the development to a hot incubator who builds you code to match your ambitions. Many MBAs took marketing courses but have never been on the front line of A/B testing, email campaigns or PR initiatives. It’s either part of the DNA or it’s not.
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Everything from a lead generated for life insurance, to a new member for dating site True.com, or having a person buying coffee through the mail from Kraft--which is a long term advertiser which has been successful with Hydra--or applying for credit, or signing up for a magazine. It's all over the map. It's a whole different thing.
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thought it would be helpful to put some of my thoughts into a blog post and hopefully spur some conversation in the comments and over email. More tiers = more complication = more confusion. Over the past several years I've learned that a burnout antidote, at least for myself, is rapid prototyping of something brand new. How to Make Paper.li
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