socalTECH

FEBRUARY 4, 2013

We think there is a new category of the e-commerce and shopping sector, the entertainment sector. That offer gets sent out via email to everyone on the site with the target item, and says, for example, Jenny is offering a handbag for your scarf, ten other customers have also received the offer, act right away. It gets quite strategic.

Commerce 153

Commerce Sites Entertainment Social Network 153

InfoChachkie

DECEMBER 2, 2009

This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

MAY 1, 2010

They mostly understand your company, your customers, your competitors and your market but never as precisely as you do. Make sure to send a monthly email to all board members / investors with a link to your spreadsheet saying, “I’ve made a few updates. They will likely forward your email to their partners.

Startup 301

Startup Venture Capital Software Review Email 301