Remove class-readers
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A personal story about quality control

Berkonomics

But the problem was solved, and response times returned to “immediate” for at least this class of customer call. Email readers, continue here…] It took two long years for the company to fully recover its lost reputation after the actual problem was fixed to the satisfaction of all. What if the problems had been more complex?

Training 156
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Do you really want to be the first to market?

Berkonomics

A marketing professional or the marketing department certainly can work to obtain good press, appealing to curious journalists and early adapters. For argument’s sake, let’s credit the iPhone with igniting an entire product class. In another instance, we introduced the first kiosks for hotel lobby check-in.

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There’s no second chance to create first quality.

Berkonomics

But the problem was solved, and response times returned to “immediate” for at least this class of customer call. Email readers, continue here…] But “There’s the rub” (the snag) wrote Shakespeare in Hamlet. It took several months to hire and train enough new support reps to keep up with the rapid growth of our company.

Training 243
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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. I’m sure you’ve heard the meme that “email is dead” – if fact if you Google it you’ll find a long list of articles that will mislead you.

Email 339
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No second chance to create first quality.

Berkonomics

Email readers continue here.] It took several months to hire and train enough new support reps to keep up with the rapid growth of our company. But the problem was solved, and response times returned to “immediate” for at least this class of customer call.

Training 159